Generation Rent How Millennials Are Fueling The Rental Economy
Most recently, this effect has been seen in the retail landscape, where millennial spending habits are setting the tone for the market’s future. Not only does the millennial generation demand the convenience of making instant purchases—but they can now rent almost anything they want, anytime, and anywhere. Visualizing the Growth of the Rental Economy Today’s infographic from Adweek takes a deeper look at the consumer goods rental economy, and the potential long-term impact of this shift in buyer behavior....